John Armstrong-Holmes interview: Part two

Last updated : 27 June 2008 By Dane Vincent

NCM: Notts were again dealt away matches on the vast majority of the big dates, how has the club reacted to this?

JAH: The problem is, there's nothing we can do with it. You've got to live with it, but pissed off comes to mind, put it that way. I mean, I remember when Tom [Loakes] got the fixtures and told me, he said: 'We're away first day, we're away last day.' I said: 'what about Boxing Day?' - ''We're away Boxing Day!' And I was going: 'What are they trying to do to me, ruin my Christmas?'

I honestly don't understand where they get these fixtures from. I do have a sneaking feeling that throughout the football league, it favours the Championship clubs, and we know who's just got promoted don't we?

NCM: Has the club filed any complaints?

JAH: It's pointless at the end of the day. It's there, we have to live with it. We've got a tough start, but as Charlie and I have discussed, let's take them on now. If we're going to prove our metal, let's go it all guns blazing.

Derby day: Notts will lose out on the extra revenue brought in by the match with Mansfield Town...
NCM: With no Mansfield game either, will it have a significant impact on the club's finances?

JAH: Well, not having the Mansfield game, of course we're out of pocket, but we are playing Stoke City on July 29 and Forest on August 2. I would think that the income from that will supplement what we've lost from Mansfield.

NCM: So the playing budget won't be reduced?

JAH: It's a totally different thing - you make a budget for the entirety of the business. The fact that Mansfield's game won't be there is just one part of it. You have to look at other components as to where you get your income streams from. We have lots of different income streams coming in and I'm not concerned. We've lost Mansfield - we have to live with that, we have to deal with it.

NCM: So it's the same as last season?

JAH: It's higher. I won't tell the football world or anybody what our playing budget is. Likewise, if any investment comes in to this football club, I won't tell anybody anyway. We go about our business quietly.

Why tell the world we've got money? All it does is feed agents' pockets. Players want more money, football clubs want transfer fees and players want X, Y, Z... You don't discuss these things, they're private matters. We'll go about our business quietly but confidently.

NCM: We also generate income by renting out office space, could you explain to us about how it is rented out?

JAH: I rent out a small office that was previously unused. I just took advantage of an opportunity that was here, and I'd rather give rental income to the club as opposed to giving it to somebody else.

It's common sense to me. It enables me to do what I need to do from my own business point of view, and it enables me to be here every day as well.

I'm probably the most hands on chairman this club has had for many years, and I don't get paid for it. I have my own business interests and I pay myself.

NCM: Was it a tough decision when deciding to arrange the friendly

Seeing red: Hopefully there will be no repeat of the violence from last year's pre-season friendly...
with Forest, especially considering last year's 'events'?

JAH: It was difficult, because you have to involve the police, who play a part in such a decision because of what happened last year, but hey, we'd love to beat Forest.

As far as I'm concerned the line is drawn. What happened last season and what happened before that is now gone. This is a new beginning for the world's oldest football league club.

NCM: With the Austrian tour alterations, could the change of dates have been avoided?

JAH: That was beyond our control - we tried. When you're this far down the line, with a few weeks to go, and one went into administration, another decided they didn't want to play anymore - what do we do?

We'd got games scheduled and we tried to make sure because of the fans, and let's not forget the chairman's also going, and I'm a fan at the end of the day. Obviously you have to make your plans accordingly.

It's difficult but we try to keep the fans as informed as possible. As soon as we find out something it gets published

NCM: Moving on to season tickets, how many have we now sold?

JAH: I believe we have now sold around 2,500. We are on target, with a bit of luck, to break the 3,000 mark, so we'll be substantially up on last season.

Carnival Kop: The majority of season ticket holders are opting for the Kop...
NCM: Have there been any complaints about the move into the Kop?

JAH: There have been grumbles from one or two people, who more particularly than moving from the Jimmy Sirrell stand, are the annoyed at the fact that we've had to make the stand reserved seating. But we've had to do that to comply with the safety in sports grounds and those issues.

It's a balancing act. If you want the Kop this is what we've got to do. We want the Kop, the fans want the Kop. There's a thousand season tickets already sold in the stand already - that is justification to me.

The transformation of the atmosphere in this football stadium at the Accrington and the Wycombe game was amazing. I felt it in my heart because it reminded me of days gone by and it wasn't just the sheer relief of getting the three points, it was the fact that this was Notts County in full voice again, and I have not heard that for many years. That to me meant everything.

Just imagine, we've got 1,000 season tickets sold in there, what's it going to be like next season? It's going to give everyone a lift. I've also heard about people who are on about getting a carnival Kop going with the banner. Well here's one for you, I'll give them £200 towards it personally. Not the club, I will give it personally when they've got the bill.

Donations: Armstrong-Holmes will donate £200 towards the proposed giant banner...

NCM: With more new students coming to the city's universities, what offers are going to be aimed at them?

JAH: I'm not unveiling any of our plans for any of those kinds of initiatives, except for one. We will launch what we call the 'Super Six'. That will be launched next month, and what that does is give a lot of the fans that can't always come down to every home match the chance to pick and choose which games they come to see next season in a package of six games. We want as many fans to come as possible.

NCM: Michael Johnson said a few things would have to change for him to sign. What were they and what has, or is being done?

JAH: Notts County had lost its way. Lots of things weren't in place. Charlie, Dave and Tommy are setting about correcting these things. They've got plans for the future.

We will have a permanent training base next year. It's been slightly delayed I'm told. I had a phone call yesterday to tell me it's been delayed, but we will most definitely have it.

It's like the Centre of Excellence - the heart and soul of the football club. The club had become immersed in total negativity. It wasn't just the fans, it was inside as well, and a football club really should be a happy place to be. You have to have a positive outlook at all times on and off the pitch.

It wasn't a happy place, and of course the results weren't very good, the fans weren't very happy, you get all this kind of negativity in the air and that this club's never going to go anywhere without investment.

I'll tell you, Notts County Football Club is on its way back, and while I am chairman of this football club, I tell you there is only one way this club is going, and that's up.

The word has to be progression. It's not going to happen overnight, but let's put it this way, we're all quietly confident.

NCM: Will you ask the fans to be patient?

JAH: I will call for the fans' support; I want to hear carnival Kop loud. That voice, that's what will change the whole spirit of this football club. What we've achieved with the Kop, is that there are people there who have never had season tickets before. They've come back.

There's a sense of optimism and belief again. There is a feeling that something is happening, but people aren't quite sure what. It's a feeling that I have not felt in Notts County Football Club for years.

Listen, I am the chairman of this football club right, and I am so positive. I won't hear the word negative in this football club. If anybody gives me negative, I don't want to know, and they all know that.

Top coach: McParland is qualified to coach at the top level...
NCM: Do you have confidence in the management team?

JAH: Ian McParland is one of the most qualified coaches in this country. He has more credentials than Paul Ince, who has just joined Blackburn. Ian McParland is qualified to go manage in the Premiership and Europe - Paul Ince isn't.

Between the three of them, their contacts are astounding - absolutely amazing. I guarantee that had the previous manager been at the helm of this football club, my firm belief is that we would have been relegated.

It was Charlie, Dave and Tommy who were able to attract the players they did, including Michael Johnson, and you have to give full credit to them.

Okay, some of the loan players didn't quite work out, but then you could say that's the risk you take. You can say some of them were better than we had. I will say more of what we brought in was better than what we already had. They didn't all work - but that's what happens in football.